So, business is hurting lately and you’re not feeling great about it. You know you can bake a delicious loaf of bread, or a cookie that no one can eat just one of. So where are all the customers? It’s a stressful situation, but don’t let it get you down. Your friends at Flores [...]
Here are five advertising techniques bakery owners can do without logging in to Facebook or Twitter: 1. Open Doors and Windows When It's Warm Nothing attracts people to bakeries more than the tantalizing smell of freshly baked doughnuts, breads, cakes, and cookies. 2. Take Advantage of Standing Signs Advertise daily specials with chalkboard sidewalk signs. [...]
Proofing is one of the most important steps in baking bread: without this process, bread becomes an unappetizing, dense mess. It is the culmination of the interaction of flour, water, and salt with yeast; which uses the processes of respiration and fermentation to make dough rise. This rising is due to the release of Carbon [...]
Small details tend to go unnoticed and unappreciated due to the seemingly frivolous nature of people. You should keep in mind however that it only takes a drop of water to create a ripple, which means that even the smallest change can fully alter something. The same goes with baking. If you miss out one [...]
 When you’re starting up a bakeshop, what you sell can be what makes or breaks you. So make sure you pull out some simple yet delicious recipes and bake them with love. If you’re stumped and can’t decide on what to make, you may want to jazz things up a bit by having new [...]
Baking with heart and soul and using quality ingredients create warm, soft and chewy, comforting baked goods. Kneading the Dough Whether you knead the dough by hand or in an electric stand mixer, the process of stretching and folding the dough takes a lot of hard work, passion and perseverance. Building strong gluten network in [...]
There’s no smell quite like the scent of freshly-baked bread and freshly-frosted cupcakes, and no feeling like sharing those creations with happy customers. Once your bakery business is off the ground, what is the secret to keeping it afloat? There’s no secret it takes hard work, determinations, and a good work ethic to make a [...]
You have the baking skills and the drive to turn your home bakery into a successful business venture, and you’ve decided now is the time to create your own business! For most bakers, however, they know a lot about how to put icing on a cake and less about the specifics of running a business. [...]
One of the most valuable tools in a bakery is a proofer oven, a type of oven that helps the bread rise in preparation for baking. This step in the process requires very particular temperature and humidity settings, and nothing achieves the effect better than proofer ovens. But they are also very specialized machines, so [...]
The backbone of a successful bakery is the equipment used to create your baked goods. This may seem obvious, but it’s vital to research and choose the right bakery equipment to ensure quality goods. When starting your own business, one of your biggest expenses is buying your equipment. Instead of paying dearly for that shiny [...]
