So, business is hurting lately and you’re not feeling great about it. You know you can bake a delicious loaf of bread, or a cookie that no one can eat just one of. So where are all the customers? It’s a stressful situation, but don’t let it get you down. Your friends at Flores Bakery Services are here to help, with a few tips on how to market your bakery when business is slow.
Set Yourself Apart from Other Bakeries
Here at Flores Bakery Services, we work with hundreds of different bakeries, and we can tell you this – the most successful bakeries are known for one or two items customers just can’t do without.
So, what’s your special item? Every bakery out there sells a range of products, but most have one or two things they’re especially known for. That’s what drives word-of-mouth. When a customer tells a friend about your incredible focaccia bread, or that chocolate chip cookie that’s better than Grandma’s, your business will grow.
Having something you’re known for is great for business, because it helps you stand out from other bakeries. There might be a lot of places in your town where people can buy fresh bread, but only one place where they can get that perfect loaf of challah. Whatever your specialty is, use it to make your bakery stand out.
Create a Craving
Word-of-mouth is a powerful force, but a single obsessed customer can give you a lot of business all on their own. If you have something especially tasty for sale, offer customers a free sample. Some of those who try it will start to show up every single day, desperate to get their favorite éclair or that special muffin for breakfast. You can encourage this sort of thing with a customer loyalty card, because people will feel that they are getting something back.
Communicate with Your Customers
Give customers a chance to share their contact information, then tell them when you have something fun available. You might feel a little strange about emailing or texting your customers, but think of it this way: who wouldn’t want to know about a delicious new type of cookie or a special on fresh baked bread?
J.E. Flores Bakery Services provides service, parts, inspection, maintenance, and refurbishment solutions for your bakery. Call Flores Bakery Services at 201-437-0221 or email us at ed@floresbakeryservice.com for more information.
