There’s no smell quite like the scent of freshly-baked bread and freshly-frosted cupcakes, and no feeling like sharing those creations with happy customers. Once your bakery business is off the ground, what is the secret to keeping it afloat? There’s no secret it takes hard work, determinations, and a good work ethic to make a business grow, but how can you set yourself apart from the competition and really stand out? Here are some tips from your friends at Flores Bakery Services that you can follow to find success in your culinary endeavours.

Match Your Customer’s Needs

This may seem obvious, but matching your customer’s expectations (and sometimes exceeding them) can do wonders to your reputation. Discover the different kinds of businesses around you, and find a niche that your bakery could be known for, such as gluten-free or sugar-free goods. Is your bakery located near other businesses filled with hungry employees? Are there schools nearby? Or is it located in an older neightborhood with people looking to relax? Discover when you busy times of the day are, and adjust your baking schedule to meet those needs. Not every bakery needs to open at five in the morning, or close at six at night; adjust accordingly, and you’ll see wonders.

Take Advantage of Modern Technology

This doesn’t necessarily mean automated registers or fancy card readers, although that can add appeal to your business. What we mean is reach out to your customers on social media platforms like Facebook, Instagram, and Twitter, and advertise the different sales you have through the day. Make your store the hot new destination for your target demographic, whether that means date night for delicious handmade cupcakes for couples or afternoon snacks for parents with small children. Share pictures of happy customers enjoying your goods (with permission of course). Hold online contests to further share word of your business by word of mouth. You’ll be amazed how trendy a high-quality bakery can be in this busy digital age.

As always, Flores Bakery Services is here to help your bakery continue to produce the highest quality baked goods on the market. We sell and service depanners, proofers, and much much more. Contact us today for more information on how we can assist you in growing your business.